Example site types
These are archetypes to model yours on — not client work. We don’t use fake logos, testimonials, or case studies.
Local service business
- Site goal
- Get found by nearby customers and turn visits into booked work.
- Useful homepage flow
- What you do → areas served → proof of usefulness → book / call.
- Key pages
- Home, Services, Areas served, FAQ, Contact.
- Discoverability angle
- Location context, service entities, LocalBusiness structured data.
- Primary conversion
- Call, quote request, or booking.
Founder advisory practice
- Site goal
- Explain a point of view and convert the right clients.
- Useful homepage flow
- Positioning → who it’s for → approach → book a conversation.
- Key pages
- Home, Approach, About, Writing, Contact.
- Discoverability angle
- Clear personal/entity definition, topic clusters, FAQ.
- Primary conversion
- Book an intro call.
Community resource hub
- Site goal
- Become the useful, trusted home for a community’s resources.
- Useful homepage flow
- What this hub is → browse resources → contribute → subscribe.
- Key pages
- Home, Resources, Submit, About, Contact.
- Discoverability angle
- Taxonomy, ItemList, internal links, definitions.
- Primary conversion
- Submit or subscribe.
- Resource contribution
- Public submission flow with review-state pipeline.
Niche directory
- Site goal
- Organize a category so people and engines can navigate it.
- Useful homepage flow
- Category overview → browse / filter → listing detail → inquire.
- Key pages
- Home, Directory, Listing, Submit, About.
- Discoverability angle
- Structured listings, taxonomy, ItemList, canonical definitions.
- Primary conversion
- Contact a listing or submit a new one.
- Resource contribution
- Listing submission + review pipeline.
AI / product tool
- Site goal
- Explain what the product does and drive trials or demos.
- Useful homepage flow
- Problem → how it works → proof → start / request demo.
- Key pages
- Home, How it works, Use cases, Pricing, Contact.
- Discoverability angle
- Product entity, use-case pages, FAQ, structured data.
- Primary conversion
- Start free or request a demo.
Event / community brand
- Site goal
- Communicate what the event/community is and grow participation.
- Useful homepage flow
- What it is → who it’s for → schedule → join / register.
- Key pages
- Home, About, Schedule, Join, Contact.
- Discoverability angle
- Event context, clear definitions, FAQ.
- Primary conversion
- Register or join.
Professional services firm
- Site goal
- Establish credibility and generate qualified inquiries.
- Useful homepage flow
- Capabilities → industries → approach → request consultation.
- Key pages
- Home, Services, Industries, About, Contact.
- Discoverability angle
- Service entities, topic pages, FAQ, Organization data.
- Primary conversion
- Request a consultation.
Creator / author / speaker site
- Site goal
- Centralize a body of work and capture the right opportunities.
- Useful homepage flow
- Who you are → work → topics → book / subscribe.
- Key pages
- Home, Work, Topics, About, Contact.
- Discoverability angle
- Person/entity clarity, topic clusters, sameAs links.
- Primary conversion
- Booking inquiry or subscribe.
Sample dashboard outputs
Sample outputs only — not client case studies, results, or metrics.
Visibility Dashboard
Site readiness, indexing checklist, structured data status, topic map coverage, answer-engine readiness, internal link graph, CTA coverage, conversion signals, content gaps, priority fixes.
View sampleContent Signal Dashboard
Channel overview, post performance, audience signals, CTA performance, content pillars, voice signals, repurpose opportunities, publishing consistency, next content moves.
View sample