Question 1

What is Website Brief?

Accepted Answer

Website Brief is a structured planning tool that turns a website need into a scoped brief: site type, audience, goals, proof, modules, scope, and an implementation handoff. It is the first active template in our Structured Brief Engine, and it works as a website planning assistant that helps you decide what to build before you build it.

Question 2

Is Website Brief available for St. Louis businesses?

Accepted Answer

Yes. We are based in and serving St. Louis and are also available for remote clients nationally.

Question 3

What do I need to provide?

Accepted Answer

Your website type, audience, goal, proof signals, content or assets, and any scope or timing constraints. The guided intake walks you through exactly what to share.

Question 4

Can I really get a Website Brief in minutes? And what does it cost?

Accepted Answer

Yes — generating a Website Brief and a client-safe implementation handoff is free and takes minutes. That gets you a draft to refine, not a finished site. If you want it built for you, done-for-you work starts at $1,500 (the Website Brief Blueprint), with website, app, dashboard, and monthly options above that. Third-party tool costs are never included.

Question 5

What do I get at the end?

Accepted Answer

Depending on your tier: a website strategy and route map, homepage flow, an SEO/AEO/GEO topic map, canonical definitions, visible Q&A blocks, a structured data plan, a native contact or inquiry flow, diagnostics setup, a launch QA checklist, and either a Lovable implementation prompt or a done-for-you Lovable build.

Question 6

Do you build the site or just the plan?

Accepted Answer

Both options exist. The Blueprint tier delivers the plan and a Lovable implementation prompt. The build tiers (Website in a Day, App in a Week, Directory) include a done-for-you Lovable build pass.

Question 7

How fast can this launch?

Accepted Answer

The done-for-you sprint is structured around 10 working days. Actual launch timing depends on your responsiveness and scope. We won't promise a specific ranking outcome in that window.

Question 8

What is SEO?

Accepted Answer

SEO (Search Engine Optimization) helps search engines understand what your page is about so people can find it. It depends on clear topics, helpful content, good titles and descriptions, internal links, crawlable and fast pages, and honest trust signals. We focus on entity clarity and structure — not thin keyword spam.

Question 9

What is AEO?

Accepted Answer

AEO (Answer Engine Optimization) structures your content so it answers clear questions directly, making it useful in snippets, answer boxes, voice assistants, and AI summaries. It favors direct answers, Q&A structure, plain definitions, FAQs, and concise summaries.

Question 10

What is GEO?

Accepted Answer

GEO (Generative Engine Optimization) helps AI-assisted and generative tools understand, summarize, and reference your business and content accurately. It favors clear entity information, consistent naming, structured pages, source-backed claims, and machine-readable context. Here GEO means Generative Engine Optimization, not geographic/local SEO.

Question 11

Do SEO, AEO, or GEO guarantee traffic or rankings?

Accepted Answer

No. They are visibility practices, not guarantees, and nobody can honestly promise rankings or traffic. Results depend on competition, content quality, technical setup, authority, and demand. What we build is a useful foundation, structured around clarity, proof, and handoff readiness, and ready for indexing, measurement, and iteration.

Question 12

How does a Website Brief help with visibility?

Accepted Answer

It organizes the pieces visibility depends on — audience clarity, goals, offer, page structure, the questions your site should answer directly, and the proof that builds trust. It does not guarantee visibility, but it gives you clearer inputs to build on.

Question 13

What should a business fix first?

Accepted Answer

Start with the site itself: what it is for, who it is for, what visitors should understand, what action they should take, and what proof they need. Clarify those before chasing visibility tactics.

Question 14

Is Lovable required?

Accepted Answer

For the build implementation in this offer, yes. The strategy, brief, architecture, content map, and structured data plan are useful regardless of how the site is ultimately built, but the included build pass is optimized for Lovable.

Question 15

Can this work for local businesses, directories, or resource hubs?

Accepted Answer

Yes. We structure location context, services, and contact paths for local and area-based businesses. The resource hub tier adds a resource contribution flow, a ResourceGraph-style taxonomy, a review-state pipeline plan, and community submission UX.

Question 16

Can you create dashboards?

Accepted Answer

Yes. We offer a Visibility Dashboard (SEO/AEO/GEO readiness) and a Content Signal Dashboard (social/content analytics) as add-ons.

Question 17

Can you create a logo?

Accepted Answer

We offer a Brand Starter Kit with naming, brand direction, and a logo direction handoff. We do not generate final trademark-ready logo assets as part of the brief itself.

Question 18

Can you create custom AI skills?

Accepted Answer

Yes. Custom AI Workflow Skills are scoped separately, starting at $1,500, and are not included in standard website, app, or monthly plans unless stated in writing.

Question 19

Can you activate Stripe?

Accepted Answer

We can plan and recommend Stripe for one-time or recurring payments. Activation follows project conventions and is set up when your build needs it; we never expose secret keys client-side.

Question 20

Are tool costs included?

Accepted Answer

No. BPM service pricing does not include Lovable, domains, hosting, Stripe fees, email platforms, analytics tools, databases, storage, AI credits, API costs, or other third-party software/tool costs.

Frequently asked questions