Score your website in 2 minutes — free.
Paste your URL. Get a plain-English score across clarity, trust, conversion path, mobile, discoverability, and measurement — plus the 3–5 things to fix first. See your score instantly; enter your email only to save it.
No sign-up to see your score · Takes ~2 minutes
Get a plain-English plan for the website you actually need.
Answer a few focused questions about your business, audience, and goal. Website Brief returns the right site type, page map, proof plan, and handoff-ready spec.
Three concrete things, in about 15 minutes
Not a template. Not a keyword list. A real plan for the site your business actually needs.
A recommended website type
Service site, resource hub, product landing, community, directory, or portfolio — with the reasoning for why it fits your goal.
So you can stop debating what to build and start building the right thing.
A page + section map
Every page your site needs, the sections that belong on each, and the proof or content each section calls for.
So you (or your builder) never stare at a blank page again.
A handoff-ready build spec
A structured brief and copy-paste prompt you can hand to a developer, agency, or an AI builder like Lovable.
So the person building it knows exactly what to make — the first time.
Three steps, no fluff
Tell us about your business
About 5 minutes of focused questions on your audience, offer, and goal.
Review your brief
See the recommended site type, page and section map, proof plan, and next steps.
Hand it off or build it
Export the brief, paste the prompt into your AI builder, or bring it to a developer.
You'll get the most out of this if…
You're launching a service business and don't know what pages you actually need.
You have a site, but visitors can't tell what you do or what to do next.
You're about to hand a project to a developer or AI builder and want a real spec, not a vibe.
You want a site that shows up clearly in search and answer engines — without fake promises.
Here's what we'll ask — and what to have handy
You don't need to prep to start. But if you want a sharper brief, this is what to bring.
What we'll ask you
- Your business or offer, in one line.
- Who it's for — audience, stage, and context.
- The single goal this site should drive.
- Where visitors come from today (search, referral, social, or none yet).
- Proof you already have (client work, results, credentials, content) — and what's missing.
- Where the built site will live (developer, agency, AI builder, or you).
What to have handy (optional)
- A rough sentence about what you do and for whom.
- Any existing site URL — we'll reference it, not scrape it.
- 1–3 competitor or reference sites you like.
- Any real proof assets (testimonials, case studies, credentials) — links or notes.
- Your preferred next step: DIY, hand off to a developer, or paste into an AI builder.
Takes about 5 minutes. You can save and come back.
Generate my Website BriefA structured foundation, not a brochure
Clear website definition
We define what kind of website this is, who it serves, and what visitors should do.
Pages, modules, and proof
We map the pages, modules, questions, and evidence the site actually needs.
Structured site architecture
Routes, page hierarchy, internal links, canonical statements, and next-step paths.
Native conversion flow
Contact, inquiry, demo, quote, booking, apply, subscribe, or submit flow built into the site.
Structured data and link graph
JSON-LD, canonical definitions, sameAs targets where accurate, and internal cross-links.
Measurement and diagnostics
Search readiness, visibility checks, diagnostics, and dashboard-ready metrics.
What a brief looks like for a local service business
A worked sample — page map, home-page section outline, and the conversion path — so you know exactly what you'll get.
Sample page map
Every route the site needs, and why.
- 01Home
- 02Services
- 03Service detail (per service)
- 04Areas served
- 05About
- 06FAQ
- 07Contact
Sample section outline (Home)
The sections that belong on the page, in order.
- 01Hero — what you do + who it's for
- 02Services overview
- 03Proof strip — reviews, credentials, work samples
- 04Areas served
- 05FAQ
- 06Booking / quote CTA
- 07Contact
Sample conversion path
One native capture flow — no third-party form.
- 01 Visitor lands on Home
- 02 Scans proof strip
- 03 Clicks Book / Get a quote
- 04 Submits native form (name, service, area, timing)
- 05 Confirmation + follow-up email
- 06 Logged as inquiry for measurement
This is a sample for a local service business. Your brief is generated for your specific business, audience, and goal.
See more archetypesA clear, visible process
- Day 1Website type, audience, and goal
- Day 2Proof, trust, and claims review
- Day 3Pages, modules, and route plan
- Day 4Content readiness and missing assets
- Day 5Scope, package, and timing
- Day 6Conversion path and CTA rules
- Day 7Implementation handoff and structured data
- Day 8Saved briefs, restore flow, and access
- Day 9QA, diagnostics, and trust checks
- Day 10Generate the final brief
Substance over hype
What a Website Brief sprint can include
Turn your website need into a structured brief
Website Brief is a guided planning and handoff product that turns a website need into a clear brief: what site type is needed, who it is for, what visitors should do, what pages and proof are required, what scope is appropriate, and what should be built next.